This mistake cost me a whole day of work

You wouldn't waste time on actions that don't get you one step closer to the goal. Would you?

Tell me about that.

I made this mistake two weeks ago and wish I didn't.

After switching to ConvertKit, I lost my mind on a landing page that should have taken me a few hours. Instead, I stalled there for six and a couple more, overthinking before raising the white flag.

When is it time to move on?

A wise man knows, but I'm not wise...yet.

I looked far and wide. I even asked other creators. Niet. ConvertKit lacks landing page customizations, and the available ones are limited. I understand why. It's an email platform for creators, not a landing page builder or a marketing tool, but I thought they somehow had a more advanced editor.

Building a static page and hosting it on Vercel, crafting a landing on Carrd, or creating a WordPress site are great alternatives.

Yet, none of them make sense right now.

If my goal is to create and launch a product, why should I stay overtime on a newsletter page?

Here's my guilty pledge, your honor.

Substack works fine. Sure, I need to import new subscribers to ConvertKit manually, but it's a small effort. Substack even collects more data like the subscriber's country or the source, which is impossible on CK (shame on you!).

​Justin calls it the "rocking horse syndrome."​

One thing that led me to burnout last year was not letting go.

All my after-hours came from a mix of perfectionism, wrong estimates, and avoiding the actual work.

The real deal would be to get sharp at setting priorities, but nobody's born knowing.

That's why I want to share this with you.

When you find yourself losing your mind on a task that should've required a lot less, run an assessment.

• Do I really need [this] now?
• Is the current solution working fine?
• How much would it change if I don't do [this]? What are the consequences?
• Is the new solution really better, or is my perfectionism speaking?
• Does [this] solve a problem, or will it just make me feel better?

Apply these questions to your different activities:

• Do I really need a new logo/brand identity for The Maker Journey?
• How much would it change if I stop writing articles on my blog?
• Does changing my website theme attract more visitors, or will it just make me feel better?

You get it.

And talking about lacking progress despite significant hours working, I

read one thought a while back that keeps going around my head.

Real marketing is boring. Polishing your personal website a thousand times is not marketing.

Stay wise. Stay laser-focused.

Mattia